安踏英文广告语 篇1
Anta (China) Co., Ltd. Was founded in 1991, the Hong Kong International Investment Limited, the Anta (Fujian) Footwear Company Limited, Beijing Anta Oriental Sporting Goods Co., Ltd. More than 10 years, Anta companies adhering to the "peace of mind entrepreneurship, practical life, a hundred years brand" business philosophy, through unremitting efforts, has developed into the largest production and marketing-oriented integrated sporting goods enterprises. Anta logo: Chi:
The entire symbol for the letter "A" font body, by four different radius of the intersection of circular arc and sound into. The overall composition is simple and generous, dynamic. Graphic bright red color represents the vitality of ANTA and enterprising spirit. "Anta" is the Chinese "Anta" in English, in Greek means "the mother of the earth." But also reflects the ANTA people continue to innovate, dare to struggle and challenge the spirit of self-expression of the ANTA enterprises are determined to do the national "Anta", a century of "Anta" and the world's "Anta."
Product Description:
Anta is to promote individuality, advocacy through sports show themselves, so ANTA brand is the core of modern sports spirit. Anta and Nike is not the same path, Nike pursuit of sports, sports and sports to a certain type of items appear, and more Anta is a sports leisure image. Anta do not want to do the Chinese Nike, but to do the Chinese Anta, Anta world. Is to establish their own distinct personality, become "China and the world like the Anta". Product Positioning:
16- to 28-year-old crowd,
Belonging to high-end products
Sports products ad appreciation:
Case Background
Anta is mainly engaged in the design, development, manufacture and marketing of ANTA brand sports shoes, clothing and accessories, is the leading sports brand, since 20xx, ANTA has 6 years to become China's sports shoes market share of the first brand.
Brand official website carrying ANTA dealers, media, investors, consumers and other multiple communication responsibilities of the audience, in the creative design, we strive to style in simple, atmosphere, in the transfer on the fashion, innovation; strive to shape the ANTA brand international imageAnd fashion characteristics. The site to "Keep Moving" never stop "as the creative concept, the main KV loop structure of a" more than "the brand world, not only convey the brand spirit of Anta, but also reflects the brand vitality of Anta, with various target audiences Communication to achieve a good impression.
安踏英文广告语 篇2
——连续五年，我们都杀入四强，却与冠军无缘 ——有人说，这是没有冠军命
——我们不相信宿命
——只相信，在场上拼命
——四强还能更强
——越磨砺越光芒
——安踏永不止步
——Five years. Final four. No championship.
——They said it was fate.
——We don't believe in fate.
——We believe, on the court, fight.
——Final four is not final.
——Meant to be conquered is the obstacle.
——Anta, keep moving.
安踏英文广告语 篇3
ANTA will never stop Keep Moving ...
Background music:
We are the champions This is a very inspirational song "We are the champion", and the screen content is very appropriate, Anta never stop, everyone is the champion, as long as you never stop working hard.
Description:
Anta in the second half of 20xx launched its new ad - We are the champions. Accompanied by the "Anta, Keep moving never stop," the atmosphere and inspirational advertising language. The advertisement screen is composed of one athlete's sweaty but sadly fragmented, supplemented by a highly motivating copy of "Let the Scar be Your Medal," emphasizing "Let the world's injustice bow in front of you!" Inspiring people to rise up with Fight their own fate, telling young people to face life tive to the simple product introduction of the ad, it is undoubtedly unique. I believe that as long as people see this slogan, will feel the power forward! Keep moving never stop ... ...
"" Let the heart be your declaration, so that the scars become your medal, let the world unfair in front of you bow "" "Farmhouse in the unknown table tennis players, no one cheer on the country road running teenager, fence In the hard training practicing basketball player, scarred extreme sports enthusiasts, repeated failure of the weightlifting girl, accompanied by the queen of the band "We are the champion" rhythmic music, Anta in September 20xx launched a new commercials, which is A picture of a strange but sincere face. Advertising ideas:
Advertising is ANTA products, but it does not directly describe the quality of the product, but an indirect expression, the athlete's strong will, unyielding spirit given to the product, so that the product has a human vitality.
Advertising is a little story about, high-pitched music, hard training, coupled with incomparably passionate text, "Let the scars become your medal," but we never stop, the perfect combination of music and picture, People touched endlessly, and establish the vitality of Anta will never stop the brand image.
Advertising appeals
Advertising appeals: young and lively, full of vitality, the pursuit of individuality. Thus, Anta will be its user base fixed in 14 years old to 26 years old between young consumers. Like adventure, the pursuit of challenges, unique personality, ahead of consumption, large number of groups, is the overall characteristics of these young consumers.
Ways of appeal:
Anta never stop advertising design in the emotional appeal, through the manufacture of mood to prompt advertising theme, to pull people's heartstrings, and make people memorable, the feelings of the Department of Huai. Therefore, the mood, although based on the ordinary but can play an unusual connotation, which belongs to a visual starting point, but far beyond the picture point of view, it creates a rendering of the atmosphere and mood to people a word A sense of endless aftertaste. In the design of advertising, the aesthetic will be integrated into the creative surface, cleverly "emotional input", through the use of a variety of lyrical techniques, the introduction of consumers, "emotion, blend of things, I blend, , The natural will make the consumer emotional resonance.
Anta never stop the emotional appeal of advertising the target audience is the consumer, and today's consumers are no longer purely the pursuit of material satisfaction, they not only require ads to inform them of the product information, and information on goods and artistic entertainment, To meet their psychological aesthetic needs, therefore, has a strong artistic and expressive emotional appeal advertising is always easy to attract the attention of consumers and interest, play a guiding role in consumption.
Ad appeal subject:
Focus on publicity product image, Anta this brand is through the efforts to be successful. "Peace of mind entrepreneurship, practical life, a hundred years brand" business philosophy
Overview
Anta is China's domestic sporting goods in the king! All along, Anta to the price for mass consumption, excellent design by the people's favorite! The pursuit of dynamic, the pursuit of excellence, the pursuit of beauty, which is ANTA to pass the information! It is the pursuit of sports spirit, but also for people to praise the other side!
安踏英文广告语 篇4
First, the company profile
After many years of development, has established a comprehensive quality management, scientific brand marketing, a mature sales network and efficient after-sales service. System, is committed to providing Chinese consumers with a dynamic, a type of sports life equipment. The face of a high degree of homogeneity of the industry competitive situation, Dell's sports industry in line with the trend of life, extreme sports as the carrier, the interpretation of freedom and vitality, challenge beyond the spirit of the brand; to show the trend of the streets, highlighting the young, cool brand personality , Qingli build the trend of China's sports life industry brand.
Second, comprehensive analysis
Third, the development of internal:
(1), the spirit of enterprise
Del Hui-Footwear Co., Ltd. uphold the "quality of survival, the credibility of development" business ideas, the implementation of brand strategy. Del Hui people soberly aware that only build first-class brand, first-class corporate culture, is the magic weapon of the modern enterprise. The company has always been adhering to the people-oriented, and create a family atmosphere, to build a warm home management philosophy, in the company to create a relaxed, friendly and honest human environment, creating a humanistic concern, mutual trust between employees, between upper and lower barrier-free communication, leading cadres Mutual exchange of views of the harmonious atmosphere, in order to promote the harmonious development of modern enterprise family culture to build a platform. The company has nearly 10,000 square meters of cultural venues, including medical rooms, libraries, table tennis room, basketball courts and other places, to facilitate staff to carry out amateur sports activities, and the purchase of table tennis, color TV sound, VCD and other equipment,Activities of the normal development to provide a guarantee; investment of several hundred thousand yuan on the staff canteen conducted a comprehensive renovation and transformation. Each year with "51", "11"
And other holidays, organized by the staff basketball, table tennis, poker games, chess games And other activities, greatly enriched the amateur cultural life of company also pay attention to labor protection, caring for the health of employees and so on. Company employees also reflected in the care of the conscious attention to meet the psychological and spiritual needs of employees. The company regularly selected a number of outstanding awards in recognition of employees, loyal employees, advanced technical staff and other activities, greatly stimulated the staff love the enterprise, love the work of enthusiasm and promote the harmonious development of enterprises, and have been higher authorities as advanced grass-roots level Trade unions, workers advanced enterprises, advanced grass-roots party organizations such as a number of honorary titles.
After more than 20 years of Del Hui people's efforts, the company in 1999 was "well-known trademarks in Quanzhou City," the title in 20xx was named Fujian famous brand and brand-name products in Fujian in early 20xx, and in 20xx and 20xx for two consecutive years Was awarded as "Double Excellence Enterprise Award" by China Association of Enterprises with Foreign Investment. In 20xx, it was appraised as the "National Exemption Product Quality" by China Quality Inspection and Quarantine Administration. In 20xx, it was awarded "China Famous Trademark" and "China Famous Brand Product "of the honorary title.
(2), e-commerce In 20xx, the company identified the development of e-commerce channel development strategy. After a period of careful preparation, the company decided to officially landed e-commerce in 20xx.1.8 to Del Hui Taobao official flagship store as a breakthrough, started Dell e-commerce first battle. The market speaks on the ork is a brand to the rapid development of the guarantee. Del Hui's market correction is from 20xx, gradually from the wholesale market to the retail market, is the brand building needs, but also the brand to mature an important step in the overall layout of the head office, the number of retail outlets is our 20xx Year in the network construction of the rigid targets in various provinces and cities nationwide, in line with the principle of point to point in a very short period of time, 3500 retail outlets to build up, in this process, we almost did not take any detours.
(3), sales channels
Integrated sporting goods enterprises, is committed to sports shoes and accessories and research and development, production and marketing, is committed to providing Chinese consumers with fashion sports life equipment, and establish a comprehensive quality management, scientific brand marketing, mature sales network and efficient After - sales service system. Sales network, is an important factor in the development of the brand. Del Hui in the next year or two, while ensuring the basic security of the network, it will strive to establish an orderly operation, point and surface layout of the appropriate network system.
(4) the attitude of stability and progress
Into 20xx, Del-Hui companies stressed the importance of ensuring the number of retail networks at the same time, vigorously strengthen the quality of the retail network, store image as an important symbol of high-quality retail network. Del Hui in a very short period of time, introduced the image of Del-mei store standards, with this specification, so that dealers have a basis around, Sichuan, Nanchang, Quanzhou, Changchun flagship stores have been established, Del Hui's image has been obvious . With the growing maturity of the brand, Del benefits on the brand image of a more in-depth understanding of the surface of the vigorous, it is better to do some practical things down. In fact, to win the maximum profit, is the most convincing image, unrealistic to establish the image of the store over the standard, and finally make ends meet, difficult to support, hastily withdraw troops, this is a blow to the confidence of dealers, The impact of the brand will be very profound. Therefore, Del Hui company stressed that where to build shops, build a large number of stores, input-output ratio is much ... These problems should have a scientific and objective demonstration process, not hastily launched.
(5), enterprise competitiveness
As the special development of Jinjiang, most of the lack of corporate management personnel, the original management tools, management concepts backward, management has become the "bottleneck" of enterprise development. Into the brand competition is an important stage, many companies recognize that the management level will be involved in the competition and win the competition is a crucial factor. Mature enterprises need to have a reasonable core of the spirit. Management is an important condition for the formation of the spirit of enterprise. As a sporting goods company, with the spirit of sporting spirit of the corporate philosophy, corporate culture even more indispensable. For Del Hui, we can learn from the example of their ten years, or even decades of exploratory business practice for us to explore a successful management experience. Quality management, talent management, production management, customer management, financial management, logistics management, information management, etc. must be coordinated development, not neglected. Comprehensive strength is our guarantee for sustainable development.
Fourth, external factors
(1) celebrity endorsement
Delve Chinese famous brand ------ by the superstar "Jay Chou" image endorsement; full three-dimensional advertising investment, advertising including CCTV, local television, entertainment, sports and so on. Del Hui and Jay Chou and other stars through a number of entertainment programs and closely linked to social hot events in the movement elements on the basis of adding fashion, entertainment, leisure and other trend elements, the formation of the most differentiated product positioning, segment competitors, from the same Quality competition come to the fore.
(2) China National Mountaineering Team official strategic partner (3) reshape the brand and the Olympic business opportunities
After the Spring Festival in 20xx, the Chinese veteran class sports brand Del Hui LOGO, advertising language, brand English name and so quietly changed. These are just a prelude to Dell's brand promotion strategy. This year, Del Hui will set off a continuous three-year brand to enhance the storm, and all this goal, will point to the 20xx Beijing Olympic Games to bring sports opportunities.
In the process of brand strategy promotion for Del Hui, we found that shaping a strong brand to promote the development of enterprises to avoid price war and improve the premium, is the inevitable choice of sports shoes enterprises.
Heavy advertising packaging, light brand overall strategy has been a major weakness of Chinese enterprises. As a veteran of the Chinese sports brand, Del Hui did not indulge in recent years to achieve results, recognizing the current crisis situation. From 20xx onwards, according to the new brand strategy planning, Del Hui from the brand, marketing, human resources, terminal market, graphic design, space design, production management and other seven aspects of integration, and around the brand awareness, image and other eight aspects Promotion.
One of the most intuitive performance is, Del Hui's advertising content has changed: the original English name for the branding of the alphabet "DEERHUI" into "DEER-WAY", advertising language "my personality" also replaced the "ON THE
WAY. LOGO English culture, will be the development trend of local brands and trends, the new English name is also more international, fashion sense, trust and sense of quality, is conducive to improving the brand's premium capabilities. Further reflect the brand positioning and core values, is conducive to the continuous improvement of brand image.
This year, Del Hui plans to add more than 700 stores, will use all the new decoration style. According to industry practice, a brand every two to three years, will store the store to upgrade the style, or even a face-lift. From the beginning of this year, Del Hui plans to use 3 years, the 2,000 stores across the country to gradually replace the new look.
(4), according to the flavor of the times, in the development of change
Speaking of why such a huge investment in human and material resources, the implementation of such a huge brand promotion strategy, Del Hui brand spokesman explained that the international sports brand, always according to different times breath, and constantly on the original meaning of the brand new upgrade and interpretation . In fact, with the arrival of the 20xx Beijing Olympics, the entire industry in the past two years in the rapid development of adjustment, the international brand from the raging, the domestic brands are constantly progress and enhance. If you do not grasp this opportunity, with the Olympic sports craze fade, this golden opportunity will be difficult to have. From the wholesale market fade out, is a painful choice, which means that part of the vested interest to give up, wholesale is a double-edged sword, simple process, you can put profits into the bag, and brand value in the process Serious damage, because the laissez-faire of the terminal, wholesale sales of a serious shackles of brand consolidation and expansion. Del Hui company to take the principle of walking on two legs, the use of geographical advantage in wholesale, while efforts to develop stores, shopping malls into the counter, to June 20xx statistics, Dell retail network has covered 85% of the local area. The formation of the retail network for Dell's brand promotion to create the basic conditions.
V. Summary
A hard work, a harvest. Del Hui to a placid calm and steady, quietly tapping the potential in the sneakers market, and has made gratifying achievements. Del Hui has access to the best image of Chinese enterprises AAA level, China International Leisure Products and Technology Exhibition Gold Award. 95 years was named hundreds of millions of people's favorite products - footwear Gold Award. 99 years, "China Quality Miles," the quality of fixed-line activities of the unit, in 20xx was named the famous brand in Fujian Province, access to Changsha Sports Expo business, showing two gold medals. In the future development of the new milestone, Del Hui Group will work together to continuously improve the internal management and brand management mechanism. As always, adhere to the brand development of the Road, in order to continuously accelerate and expand the implementation of Dell brand strategy, and strive to open up and innovation.
安踏英文广告语 篇5
一、英文招聘广告的组成
英文招聘广告通常有如下此内容组成：
1、招聘单位的名称(The Name of the Recruiting Unit)
一般单独摆在第一行，排版时用粗体字， 以标题的形式出现。如：
Avon(Shanghai)Company Limited 上海雅芳有限公司
Amway (China) Daily Necessities Company Limited 美国安利(中国)日用品有限公司
2、招聘单位的标志(The logotype of the Recruiting Unit)
一般放在招聘广告标题的前边，但有时也可放在标题的后边。这是因为企业在招聘人才的同时，还要在读者心目中树立起该企业的形象。
3、招聘单位的简介(The Brief Introduction to the Recruiting Unit)
对企业进行广告宣传，以便让求职者对企业有一个基本的了解。如：
Krupp, one of the top ranking German Industrial groups active in Mechanical Engineering, Plant making, Automotive, Fabrication, Steel and Trading, is now widening its business in the People's Republic of China.
克路普是德国名列前茅的工业集团公司之一，从事机械工程，设备制造，装备，钢铁生产及贸易等业务，现正在扩大本公司在中华人民共和国的业务。
4、招聘的职位(The Job Titles Being Offered)
注明具体的空缺职位，是任何招聘广告必不可少的内容。 如果一则广告只有一两项孔雀职位，那么招聘的职位就往往用来做招聘广告的标题。 例如：
VACANCY FOR OPERATORS OF NC MACHINE TOOLS
数控机床操作员空缺
Job Opportunities: Typist & Office Clerk
就业机会：打字员和办公室职员
5、工作的职责(The Job Responsibilities)
工作的职责是具体说明空缺应担任的主要任务，以便让求职者明了自己是否有能力胜任这些工作。例如：
Responsibilities(工作的职责)
1)Locating and Appointing high caliber staff(寻找并聘用能力强的职员) 2)Terms and Conditions of employment(制定聘用条件)
3)Career Planning(制定工作计划)
4)Training(培训员工)
6、应聘的资格(The Qualification for Application)
应聘的资格，即应聘的要求，也就是对应聘者在性别、年龄、学历、经验、特殊才能、个性、居住地等方面提出的具体要求。英语常用Qualification，Requirements,等词语来表达。 例如：
Qualification(应聘要求)：
1) Experience working with foreign companies(由在国外公司工作的经历)
2) Proficient in English and Mandarin(能熟练运用英语和普通话)
3) Good at developing new business relationships(善于发展新的业务关系)
4) Personal confidence and aggressiveness a must(必须有信心和进取心)
5) Traveling within China a must(必须在国内出差)
6) Mature, dynamic, honest(思想成熟，精明能干，为人诚实)
7、提供的待遇(The Remuneration Being Offered)
在国内报刊上刊登的英语招聘广告，对待遇问题一般都提得比较笼统。例如：
We offer an attractive salary package, fringe benefits and opportunities for career development.
我们提供优厚的工资、福利和良好的职业发展的机会。
All positions offer highly competitive salaries, medical benefits and bonus. And of course, excellent training and career prospects.
所有职位都将获得颇具竞争力的工资、医疗福利和年度奖金，当然，还有良好的培训和职业前景。
8、应聘的方法(The Ways of Application)
目前，国内的英语招聘广告绝大多数采用邮寄信件的方法应聘。因此，要求应聘者邮寄个人简历、自传、毕业证书和学位证书及身份证复印件、照片等资料，并告知邮寄地址及收件人。如：
Successful applicants will be required to register through FESCO. Resumes together with a recent photograph and a contact telephone number should be sent to:
Office manager
Rolls-Royce International Limited-China
Room 14-05
International Building
19 Jianguo Men Wai Main Street
Beijing 100004
应聘成功者必须在外国企业服务公司进行登记。个人简历同近照一张及联系电话须寄往：100004 北京建国门外大街19号国际大厦14-05房 劳斯莱斯国际有限公司(中国)公司经理收
二、英文招聘广告的语言特点
1、创作新颖标题(Creating Some Novel Headings)
为了吸引读者的注意，获得最佳的广告效果，广告撰稿人经常会别出心裁地遣词造句，创造出新颖的标题。 如：
Hero Meets Hero(英雄识英雄)
It Is You Who Make Everything Possible(创造一切全靠你自己)
Are You Ready to Accept Challenges from a Transnational Enterprise?
(您愿意接受跨国企业的挑战吗?)
2、多用省略句(Employing Many Elliptic Sentences)
为了在有限的空间、时间、地点费用内船舶足够的信息以达到最佳广告效果，英文招聘广告大量使用省略句。例如：
Hard work and honesty a must. 工作勤奋和为人诚实是必备条件。(主语之后省略了is) Read and Write English. 会读和写英语(省略了情态动词can)
Qualifications needed: 所需资格：(省略了从句which are)
3、利用各种短句( Utilizing Various Kinds of Phrases)
一般用于说明工作职责和应聘资格(要求)两项内容中。 如：
Good communication skills(良好的交际技能)
Ability to work in a team under pressure(能够在集体中承受压力进行工作)
4、常用祈使句(Using Imperative Sentences Frequently)
一般用来说明应聘方法。表示礼貌，使读者感到亲切，开头都用个“请”字。如： Please apply in your own handwriting with full English resume and resent photo to: 请亲自誊写详细的英文简历并附上近照寄：
Please highlight the position you apply for at the bottom of the envelope.
请在信封下方注明你所应聘的职位。
Please call 0510-5807123-3629 for interviewing.
请致电0510-5807123-3629 商定面试事宜。
5、采用缩略词(Making Use of Abbreviations)
为了节省广告撰稿人的状告时间与读者的阅读时间，以及节省广告的篇幅和广告的费用，英语广告中能用缩略的词语都尽可能缩略。如：
Dept=Department 部门 CV=Curriculum Vitae 个人简历
JV=joint venture 合资 G.M.=General Manager 总经理
ad=advertisement 广告 add=address 地址
att=attention 收信人 corp. Ltd.=corporation limited 有限公司
ID=identification 身份证
三、英文招聘广告常用的资格要求
1、个人素质(personal Qualities)
A person with ability plus flexibility should apply.要有能力及适应力强的人。
A stable personality and high sense of responsibility are desirable. 须个性稳重，具有高度责任感。
Enthusiasm organised working habits more important than experience. 有工作热情和有条不紊的办事习惯，经验不拘。
Being active, creative and innovative is a plus. 思想活跃，有首创和革新精神尤佳。
The main qualities required are preparedness to work hard, ability to learn, ambition and good health. 主要必备素质是吃苦耐劳精神好、爱学习、事业心强和身体棒。
2、语言能力(Language Proficiency)
Ability to communicate in English desirable.许会用英语进行沟通。
An excellent understanding of English would be mandatory. 具备出色的英文理解能力。 Working command of spoken & written English is preferable. 有英文说、写应用能能力者优先考虑。
Able to speak Mandrin and the Guangtong dialect. 会说普通话和粤语。
3、电脑知识(Computer Literacy)
Computer operating skill is advantageous. 有电脑操作技术者尤佳。
Good at computer operation of windows. 须精通使用Windows进行电脑操作。
Be familiar with CAD/CAM preferable. 熟悉CAD/CAM者优先考虑。
4、工作经验(Occupational Experience)
Working experience in foreign company is preferable. 又在外资公司工作的经验者优先。 At least 2 years in operating NC machine tools. 至少有2年操作数控机床的经验。 Familiar with international trade issues will be an added advantage.
熟悉国际贸易问题者尤佳。
5、其他要求( Miscellaneous Requirements)
Not more than 30 years.年龄不超过30岁。
Male / Female. 性别不限(男女均可)